Investing in the health and fitness industry is a clever financial decision since you’re tapping into a market with fantastic growth potential. Here we discuss why health and fitness is a great investment opportunity, particularly for potential franchisees.

Strong Consumer Demand

The COVID-19 pandemic has increased awareness about the importance of health and wellness. As a result, we’ve seen tangible actions, such as increased gym memberships and a broader focus on maintaining a healthy lifestyle.

In the UK, the health and fitness industry has shown remarkable resilience and growth. Recent data reveals that there were over 10 million gym members in the UK, with an estimated market value of £5 billion. This is a significant portion of the population, indicating a strong demand for fitness services.

Mental Health Market Growth

Bodystreet workout

Exercise is not only important for physical health but also plays a strong role in improving our mental well-being. During the pandemic, many people turned to physical activity as a means to manage stress and anxiety.

 The link between exercise and mental health is well-documented, with 68% of consumers stating that COVID-19 increased their awareness of mental well-being.

The benefits of exercise on mental health include:

  • Reduction in Stress Levels: Physical activity can reduce the levels of stress hormones in the body, helping us feel more relaxed.
  • Improvement in Mood: Exercise stimulates the production of endorphins, known as “feel-good” hormones, which can reduce depression and anxiety.
  • More Cognitive Function: Regular exercise can improve brain function and reduce the risk of cognitive decline.
  • Better Sleep Quality: Physical activity can help regulate sleep patterns, leading to better rest and recovery.

EMS demo

Customer Service as an Investment Advantage

Customer service expectations have risen significantly. Consumers are now looking for businesses that offer personalised, empathetic service and build strong relationships. This is especially true in the health and fitness industry, where a personal approach can make a significant difference in member satisfaction and retention.

Gyms that prioritise customer service can stand out from the competition. At BodyStreet, for instance, customer service is central to our operations, with comprehensive training designed to ensure staff delivers exceptional service.

Key aspects of delivering high-quality service in gyms:

  • Greet every member with a smile and friendly attitude.
  • Understand and cater to individual fitness goals and needs.
  • Regularly check in with members to ensure they are satisfied and progressing well.
  •  Maintain high standards of cleanliness and safety in all gym areas.
  • Provide continuous training for staff to keep them updated on the best practices and new trends in fitness and customer service.

Technological Integration in Fitness

Investing in the health and fitness industry increasingly means leveraging advanced technology to offer unique and effective fitness solutions. One of the standout technologies in this space is Electrical Muscle Stimulation (EMS), which has transformed the way workouts are conducted and experienced.

Electrical Muscle Stimulation (EMS) technology delivers electric impulses that stimulate muscle contractions during workouts, making training sessions more efficient. This high-tech approach allows for deeper muscle engagement than traditional exercise, offering the following advantages:

  • Time Efficiency: EMS can provide the equivalent of a 90-minute traditional workout in just 20 minutes, catering to the busy lifestyles of modern consumers.
  • Personalised Workouts: With EMS, workouts can be customised to suit individual fitness levels, goals, and needs.

The novelty and effectiveness of EMS training can attract a diverse clientele, from fitness enthusiasts looking for the latest trends to those needing time-efficient workout solutions.

Gyms and fitness franchises that incorporate EMS, like Bodystreet, are at the forefront of the intersection between health, fitness, and technology. This positions them advantageously in a competitive market and underscores the potential of tech-infused investments in the sector.

The Power of Predictable Revenue

People on laptop

One of the main advantages of a gym franchise model is the predictability of revenue. Most gym memberships are paid monthly by direct debit, providing a steady and predictable income stream. This financial stability helps in managing cash flow and planning for future growth.

Franchisees can also offer various membership options to cater to different customer needs and preferences. By providing tiered membership plans, gyms can increase their average membership yield and maximise revenue. This scalability and flexibility make gym franchises an attractive investment option.

Health & Fitness Opportunities in the UK

Increased Government Support

The UK government has recognised the importance of promoting physical activity and has taken steps to support the health and fitness industry. Initiatives such as the “Sporting Future” strategy aim to encourage more people to get active by investing in facilities, promoting grassroots sports, and ensuring that everyone, regardless of age or background, has access to physical activity opportunities. 

Financial Incentives and Support

For potential franchisees, there are financial incentives and support available that can make investing in the health and fitness sector more attractive. The UK government offers various grants and funding opportunities aimed at promoting health and well-being. 

Additionally, low-interest loans and tax incentives can further reduce the financial burden of starting or expanding a fitness business.

Robust Market Potential

The UK’s fitness market is one of the largest in Europe, with substantial growth potential. The industry is currently valued at over £5 billion, with more than 7,000 gyms and fitness centers operating nationwide. This incredible market potential offers a fertile ground for new entrants and established businesses looking to expand.

A Growing Focus on Wellness

The trend towards holistic wellness, including physical, mental, and emotional health, is gaining momentum in the UK. Consumers are increasingly looking for complete wellness solutions, including fitness training, nutritional advice, and mental health support. This growing focus on wellness allows gyms to diversify their offerings and attract a broader customer base.

How to Start Investing in Health and Fitness


The strong consumer demand, community-building potential, and predictable revenue model make health and fitness a fantastic investment choice. For those looking to diversify their portfolio or start a new business, the health and fitness sector offers a fantastic opportunity to make a meaningful difference while achieving financial success. 

What Makes Bodystreet Smarter?

During 2020, while many UK gyms saw huge drops in revenue, Bodystreet managed to keep 60% to 80% of our members. Our success comes from a one-to-one approach, which is rare among other gyms, and of course, the EMS sector saw one of the most dramatic growths of all.

Instead of relying on large numbers and facing frequent cancellations, our model ensures a more stable and committed membership. For potential franchisees, this means investing in an innovative business that values long-term client relationships and shows resilience during tough times.

 Request a brochure today to discover how you can become part of this thriving industry!